Can you guess India’s biggest DATA company?
It is Asian Paints! Shocked?
Here’s how:
When you hear ‘Asian Paints’, the first thing that comes to your mind is colour, right?
Well this humble company has given a growth rate of over 20% over the past 60 years!
What if I told you that they are India’s most advanced company when it comes to user data.
Confused about how they got here? They bought India’s first supercomputer in the 1970s.
They spent over ₹8 Crores on this purchase. This was 10 years before ISRO’s first procurement and 22 years before any other company would do the same.
The computer was heavily used to collect, store and analyse user data. Over time this process compounded and by the time their competitors could catch up;
Asian Paints had created a formidable database and they knew EXACTLY what and how much the customer will buy.
Today they sit on such a vast data bank that it is easy for them to accurately forecast where and when the demand for which specific product will come.
Basically your idea for the perfect shade, texture and type of paint for your house is already sitting in an algorithm.
And that algorithm is owned by Asian paints. This helps them scale up production and cut down losses made in manufacturing.
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Learning for Startups Computing was an inflection point in the 1970s.
Asian Paints recognised this and built a moat for themselves. We are currently at another inflection point with the advent of AI, aggressively train yourself and your team on AI tools and build internal capabilities to skyrocket your growth!
Rajesh Roshan #startups #paint #paintingcompany #aheadofthecurve #computer #ai
