Are you considering starting a D2C Brand?

If you are considering starting a D2C Brand, I can guarantee it will fail.

Did you know that Winc, an American D2C Brand, filed for bankruptcy even after going public!

Add to the list of ‘bankrupt companies’: Forever 21, Casper, Toys “R” Us, Peloton etc etc, etc.

Digital First D2C brands have realized that advertising costs are flying well over the revenue they are making per item sold.

Why?

It’s simple – You are fighting for eyeballs in digital media, and your competitor is literally every other brand selling online.

Pure D2C Play is not sustainable, and while you might wonder why a traditional consumer brand is not focused on selling online, it’s because they are smart!

Every digital-first brand drools over cracking offline sales (It’s certain you’ll find Maggi in every super market in the country)

Selling offline is an art 🎨

Brands like MamaEarth found greater revenue and profitability from offline channels. They announced they would use the funding to expand their presence in offline stores!

There was a time when every consumer brand wanted to go online.

I guess, it’s back to thinking big and take things offline!