Does India love wine?

This Stanford graduate turned mango farmer revolutionised wine in India.

While cultivating teak wood and mangoes on his family’s land in Nashik, Rajeev had an epiphany.

Nashik’s climate was perfect for growing grapes for wine production. 🍇

He jetted off to California, where he met the wine guru Kerry Damskey, and together, they set the wheels in motion for Rajeev’s winery dream. 🌟

Fast forward to today, Sula, Rajeev’s brainchild, reigns supreme with over 60% market share, making it the go-to homegrown wine brand in India. 🏆

But Sula’s success didn’t stop there. They pioneered strategies that reshaped the wine scene in India:

🏰 House of Brands: Sula boasts an impressive portfolio, including Rasa, Dindori, and BRUT, catering to diverse tastes and preferences.

🍷 Wine Tourism Extravaganza: Sula Vineyard resorts offer a one-of-a-kind experience, combining wine workshops, tours, and relaxation in a picturesque setting.

🎵 Sula’s own music fest, an electrifying celebration of live music and fine wine, has become a legendary event.

Now, let’s raise our glasses and explore the intriguing insights of the Indian wine market!

1) Concentration : Sula, Grover, and Fratelli dominate a staggering 80% of the market
2) Sluggish Growth: Despite the enchantment of wine, pre-COVID volume growth crawled at 5-6%.
3) Gender Disparity Dilemma: Only 1% of women in India consume alcohol, posing a challenge in targeting the urban educated woman with wine’s allure.

Indians drink to get high. Prioritising beverages that provide a stronger “high” per rupee spent, favouring beer and spirits.

The market’s growth depends on increasing female consumption and a shift towards valuing wine for the experience rather than intoxication.

What factors do you believe will drive substantial growth? Share your thoughts! 🍷🌱

#business #success #growth #wine #winebusiness #startups