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How to expand your business in America

Expanding globally? It’s like starting your startup journey all over again.

Sounds crazy, right? But that’s exactly what it feels like and here’s why.

I recently had the pleasure of speaking with Leena and Jorge, co-founders of scaleup.

They specialize in helping Indian startups expand into international markets while securing the capital to fuel their growth.

With decades of experience in scaling businesses across regions, they shared some invaluable insights about navigating the complexities of global expansion.

Here are my top 5 takeaways from our conversation:

1) One foot in, one foot out? The riskiest approach to expansion
2) Investing in processes is key to tackling cultural challenges
3) GTM-specific capital raises prevent resource burn
4) PMF at home is a must before going global
5) Expanding abroad feels like starting over

And that’s just the beginning.

We also discussed:

– How localization unlocks markets like the US
– Why Indian founders hesitate to move abroad
– Why timing can make or break global expansion

Scaling fast is one thing. Scaling right is another.

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