Here’s how he turned it around

Ratan Tata was humiliated by Ford 
Here’s how he turned it around

Tata Motors was in a bad shape in 1999. Ratan Tata was ready to sell it to Ford Motors at a throwaway price. But something changed…

Tata and his associates flew to Detroit to have a meeting with Ford. They were met with humiliation as the Ford executive termed the buyout of Tata Motors as a ‘favour’.

They went on to say that Tata knew nothing about cars and they should have never started the business.

Ratan Tata, as we all know, is a proud and industrious entrepreneur. He walked out of that meeting without selling the business.

This time when he returned to India, he came back with a mission. A mission to turn around the fortune of Tata Motors.

In the years that passed, Tata became one of the biggest car manufacturers in India.

Well, he was successful. Fortune turned in Tata’s favour nine years later…

Tata took his sweet revenge. Ford was then on the verge of bankruptcy after the 2008 global financial meltdown.

Tata saved the company by taking over the auto company’s iconic Jaguar- Land Rover brands for $2.3 billion.

Ford chairman Bill Ford thanked Ratan Tata, saying “you are doing us a big favour by buying JLR.” Not only did Tata buy JLR, but they turned it into one of their most successful ventures.

Jaguar and Landrover now roar on Indian streets. All thanks to Ratan Tata, who is also my idol in business.

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