The global jewellery market is expected to grow at a CAGR of 4.7% from 2024 to 2030.

India is the largest consumer in this female centric industry but there has been a sudden spike in male consumers…


The global jewellery market was valued at USD 353.26 billion in 2023 and is expected to grow at a CAGR of 4.7% from 2024 to 2030.

The Asia Pacific jewellery market accounted for a share of 60% of the global revenue in 2023. India and China lead the way since gold is critical to our cultures.

History has shown that powerful men wore jewellery. From the Pharaohs in Egypt to the Maharajas and Nawabs of India, jewellery was a sign of opulence.

As we moved to the corporate ages, jewellery became security for women and impractical for men.

However, credit of the resurgence of men-based jewellery goes to hip-hop. Showing off gold chains and braces became the norm for every music video.

With a rising middle class ready to spend lavishly, Gen Z brands quickly responded.

Cost-friendly alternatives from brands like Dripproject coupled with large collections and an online first approach, a modern marketplace was built for men’s jewellery.

Other brands like Zillionare engaged with influencers to make men’s jewellery a common phenomenon.

All these reasons have increased the market share for men’s jewellery from 16% in 2023 to 19% (expected) by 2025.

Even I’ve jumped on the men’s jewellery train!

Adding these creative accessories to my fit helps me be more confident with my fashion game!

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RIP Bappi Da! Thanks for showing men that wearing jewellery can be a fashion statement 💎