Pitch Deck cheat sheet

Terms used in pitch decks explained for kids (and adults!)

The world of pitch decks is clouded with fancy terms. So, let me explain the 9 most common terms in plain English.

1) Market opportunity: Number of people who want to buy something new, and how much that thing might grow in the future

2) Value Proposition: Unique benefits a startup offers to solve customer problems or needs

3) Traction: Proof that a new business is doing well – like showing user or revenue growth

4) Competitive landscape: Looking at other companies and figuring out how your business can stand out

5) Business Model: A plan that a new company makes to make money and keep growing

6) Financial Projections: Estimates of how much money a new business will earn, spend, and whether it will be profitable.

7) Exit Strategy: plan for how a business can make money for its investors when they exit

8) Scalability: Ability of a startup’s business model to grow very large with small costs

9) Due Diligence: Due diligence is like doing homework to make sure a business idea is good before investing in it.

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